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Friday, 4 April 2025

Japan’s Jazz Age: Flappers and Feminists ~ by Lesley Downer

‘In the beginning, woman was the sun.’
Hiratsuka Raichō

Moga, pictured in 
Mainichi shimbun 
‘Modern gals’
If you had visited Tokyo in the 1910s and 1920s, you would have met Japanese women stepping out confidently with short flapper skirts and scandalously short hair, a million miles from the stereotypical ‘submissive Japanese woman.’ They were moga - ‘modern gals’ - a term coined by the great Tanizaki Jun’ichirō in his novel A Fool’s Love. Not all women were moga, but there were enough to flavour the era.

While Europe was engulfed in World War I, Japan, which was allied to Britain, was enjoying an economic boom. In the Meiji period, Japan’s Victorian era, the country had burst spectacularly into the modern age and onto the world stage. And by now westernisation, prosperity and mass culture had spread to nearly everyone in Japan. Now everyone was enjoying the benefits.

1929 ad for Shirokiya department store

Speed, sport and sex
After the hard work and discipline of the Victorian era, when the government was determined to build up the nation to protect it against colonisation, the new era (named Taishō, after a new emperor came to the throne) was like a fresh breeze blowing through.

The Meiji constitution had been all about keeping women in their place, slotting them into the template of ‘good wives, wise mothers’. But by the 1910s and 1920s the rebuilding was done. Suddenly people were free to let their hair down and be themselves. 

At last the younger generation had a voice. They didn’t have to follow in the drab footsteps of their elders. Those of us who remember the Sixties - Flower Power, Women’s Lib - will recognise the thrill, the exhilaration. 

Moga 1928 in 'beach pyjama' style

Youth power
This was Japan’s Jazz Age - the age of speed, sport and sex, of anything goes. There was universal education. With one of the world’s largest student populations, Tokyo was enjoying a boom in the publishing of books, journals and newspapers. People were free to think and talk and argue and throw around words and ideas like socialism, Marxism, anarchism, democracy and freedom. They also had money which they could spend any way they liked.

Forget ‘good wife, wise mother’. These women had jobs. They could be typists, elevator girls, shop clerks, nurses, writers, journalists or beauticians, and be financially independent. Some moga worked as waitresses in cafes, dispensing sexual favours where they saw fit, like Naomi in Tanizaki’s ground-breaking A Fool’s Love, a sort of Japanese Lolita, the story of a man hopelessly besotted with one of these cool aloof creatures.

Tipsy by Kobayakawa Kiyoshi

The moga were the trendsetters along with mobo - ‘modern boys’. Moga cut their hair short, like boys, and flaunted short flapper skirts, while dapper mobo wore their hair long and swept back in the all-back style and sported bell bottoms, bowler hats and horn-rimmed Harold Lloyd glasses.

They hung out in cafes and bars, they smoked, talked and argued, they practised free love and they strolled along the Ginza, Tokyo’s most fashionable street. They listened to jazz, danced the Charleston, watched American movies and ate ice cream. Until the authorities clamped down, Marxism was all the rage and everyone read the latest revolutionary Russian novels, such as Aleksandra Kollontai’s A Great Love.

Militant feminists
Out of this fizzing free love milieu sprang pioneering feminists.

Hiratsuka Raichō (1886 - 1971),
 
from her autobiography

Hiratsuka Raichō lived the life. She famously said that marriage was ‘slavery during the daytime and prostitution at night.’ In 1908 at the age of 22 she eloped with an older married man, Morita Sohei, and the two tried - and failed - to commit suicide together in time-honoured Japanese fashion. She then had two children by a much younger lover whom she only married when her children were adults, taking her husband’s surname so that her son would not be negatively impacted when he was drafted.

She was also more than prepared to speak up for women’s rights. In 1911 she founded Seitō - Bluestocking - Japan’s first all-women literary magazine. The first words were ‘In the beginning woman was the sun’ - a reminder that in Japanese mythology the Sun Goddess, Amaterasu, is the creator of all life.

The first issue of Seitō
September 1911,
cover illustration by 
Naganuma Chieko
Seitō was packed with stories and articles expressing women’s sexuality with no holds barred. One story detailed the break up of an arranged marriage, another was a graphic description of casual sex with a man the author picked up in a bar. The upholders of traditional values, particularly in the government, were outraged and both issues were banned.

Then Hiratsuka started publishing articles daring to attack the capitalist system and the established order and demanding women’s rights. For the powers that be this was the last straw. In 1916 the Home Ministry forbade distributors to supply the magazine. Sales instantaneously dried up and the magazine had to close down.

But that didn’t stop Hiratsuka. At the time women were banned from attending political meetings on the basis that they should be at home looking after their families. In 1922 Hiratsuka and her fellow activists managed to get this law overturned though female suffrage was still a long way off. Women were not included when universal male suffrage was introduced in 1925. She and her fellow activists were condemned as ‘New Women’, a term which they enthusiastically embraced.

Yosano Akiko (1878 - 1942)

Seitō’s most famous contributor was the poet Yosano Akiko. She too had an affair with a married man whom she later married; the couple had eleven children. Her first volume of poems, Midaregami - Tangled Hair - was a passionate expression of her love for him. Critics attacked the book as immoral and obscene but it was loved and widely read and became a beacon for supporters of women’s rights. At the height of the Russo-Japanese War she published a poem entitled ‘Thou shalt not die’, exhorting her younger brother who was a soldier not to sacrifice himself for this senseless war. It became the anthem of the anti-war movement and was picked up again after World War II.

Midaregami (Tangled Hair)
by Yosano Akiko

These were women who took their lives in their own hands. Their power was their independence. Perhaps some of them even thought that the times they were a-changing, that a new age was dawning, as we did in the Sixties as we looked forward to the coming of the Age of Aquarius. But those that did discovered all too soon - as we did - that they were wrong. The era of speed, sport and sex turned out to be just a flash of brightness before the darkness of World War II closed in.


For more on Japan’s pioneering feminists, you could read

In the Beginning, Woman Was the Sun: The Autobiography of a Japanese Feminist by Hiratsuka Raichō, translated with an introduction and notes by Teruko Craig (Columbia University Press 2006)
and
A Girl with Tangled Hair: the 399 poems in the Midaregami by Akiko Yosano, translated by Jane Reichhold and Machiko Kobayashi

All images are courtesy of Wikimedia Commons

Lesley Downer is a lover of all things Asian and in particular all things Japanese. For more about these amazing women and much else, please see my new book, The Shortest History of Japan (Old Street Publications). My travel book, On the Narrow Road to the Deep North, was also reissued last year, by Eland. For more see www.lesleydowner.com