Long
ago, way back in the golden olden days when the world was full of lovely
independent bookshops and I worked in one of them there was no Young Adult
section. So how did people manage?
Well,
they browsed. And if a customer was
buying a book for someone else and they weren’t certain if the content was
suitable they could ask the bookseller for advice because in those days knowing
the stock was considered to be part of the job.
There
are still excellent independents out there but as we all know the numbers are
dwindling and times are tough. Bit by
bit all that in-depth knowledge and expertise is being replaced by computers,
labels and branding.
When
I started writing it was for KS 1 and 2 and
I was put in the children’s section.
So far, so straightforward. But
then Apache came out: my
‘breakthrough’ novel. It was a big
moment.

On
my first visit to a secondary school I was asked why I’d called the book Apache.
The student pronounced it “Apaitch.”
I was a little perplexed. When I
asked the audience if anyone knew what an Apache was hands went up all around
the room. I breathed a sigh of
relief. Then they all said an Apache was
a “helicopter”.
It
came as a shock to realise that teens hadn’t been raised on the relentless diet
of wall-to-wall westerns that I had. No
problem – it didn’t affect their enjoyment or enthusiasm for the book – but I
realised that Apache had an extra
resonance for adults. The teachers and
librarians who read the book really ‘got’ it.
But they were adults who were ‘in the know’. How could I get it into the hands of general
readers?
With
Buffalo Soldier I’ve got the same
problem. It’s accessible to teens, but
I’d love adults to read it too. And why
wouldn’t they? Well, because it’s a YA
book.
Over
the years I’ve given various books (by
various writers) to friends who have looked both puzzled and offended when they
realised I was handing them a “kids’ book”. They considered reading YA would be
dumbing down; an insult to their intelligence.
There are thousands of potential readers who are missing out because
they have a mental block about the YA label.
A
couple of months ago I had one of those in-between times, when I was waiting
for a manuscript to come back from the editor. Instead of writing the synopsis
I was supposed to be working on I went on Facebook (as you do) and asked a few
questions. And the warm, witty writing
community came back with some wonderful answers. My apologies for reducing what
were interesting and sometimes hilarious exchanges into this rather more banal
summary:

Lots of names were put forward including Aidan
Chambers, Celia Rees, Patrick Ness, Meg Rosoff. What was interesting was the
amount of comments that came in alongside the suggestions: someone reported an
adult who was embarrassed to be ‘caught’ reading The Book Thief because it was marketed for teens, for example.
We all agreed the YA brand is simply a marketing
device and something that makes life easier for bookshops, but inventing a
label to attract certain readers will inevitably put others off.
Sometimes books get labeled YA simply because
they have a teen or child protagonist.
Again, lots of titles suggested – Great Expectations, Wuthering Heights, Jane
Eyre, To Kill a Mockingbird, Bonjour Tristesse, The Dud Avocado and all of
Walter Scott’s 27 novels.
3) Are there any books out there that ONLY teens
will enjoy?
Plenty of suggestions here too including Catcher in the Rye (“insufferably irritating”), Wuthering Heights (“barking mad”) and Twilight (“I died a little at each page I read”). However, many of us know (and some of us weep over the fact) that there are grown, sensible adults out there who love the Twilight saga, so it seems the answer to my question is no.
What conclusions can be drawn from all this? That a book is a book is a book. Writing something that’s accessible to teens
shouldn’t exclude an adult readership.
Yet “most adults won’t touch teen no matter how good it is” as one
contributor to the discussion remarked.
Love
it or loathe it the YA brand is here to stay, so how do we get past the
prejudice some adult readers have? No
idea, sorry. I don’t have answers to
this – just plenty of questions.